Disclaimer: Cardiff Institute operates as an independent institute and is not administered or affiliated with any universities in the United Kingdom

Sales and Customer Service Development Program

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Why Attend

Outstanding sales and customer service can be considered as the biggest differentiators between firms. While competing products are often similar and can anyway be easily duplicated, successful sales and customer service require a sustained organization-wide effort, driven by the top and permeating all aspects of the organization culture. Organizations which give their customers (internally or externally) and engaging sales and customer-centric experience, know how to cater to their clients need and manage conflicts that arise throughout the customer experience

Course Methodology

In addition to the rick material and engaging exercises, the course relies on working with real life sales and customer service situations. Participants will have a chance to work through different role play techniques where they explore scenarios related to dealing with customers, negotiating with them, resolving conflicts and building relationships

Target Audience

The course is designed for sales professional, customer service representatives, managers and supervisors who deal with customers daily or strategically, and who are keen on improving their performance by taking their customers to higher levels of satisfaction, by applying the latest sales and customer service tools.

Course Objectives

Provided by SQ, this programme is available by distance learning, allowing you to study flexibly while balancing work and personal lifes.


Develop the right personal habits to optimize selling effectiveness

Apply the different steps of the sales process and identify the need for each step

Create objectives to maximize internal and external customer satisfaction

Define and understand the different sources of conflict

Identify personal conflict resolution styles

Manage conflict in teams and engage in effective team problem solving

Target Competencies


Customer relationships

Sales competence

Decision making

Understanding of prospects’ motivation

Time management and self-organizing

Managing conflicts

Emotional intelligence

Negotiating

Communication Skills

Course Outline


The changing sales environment

Effective communication

Preparation and self-organization

Communication and active listening

Appreciating the customer

Customer service as a strategic imperative

Program Methodology


In person

Online