Disclaimer: Cardiff Institute operates as an independent institute and is not administered or affiliated with any universities in the United Kingdom

Events and Conferences Management

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Why Attend

This course presents principles and practices for individuals who plan and organize events, meetings, conferences, or conventions. By gaining a clear understanding of the event planning process, developing management skills and getting familiar with the best practices in the event industry, participants will be better prepared to run their own event or conference. This course will also cover event planning tools to manage time, space, money, human resources, information, materials and problems that may arise through the event planning process.

Course Methodology 

The course is designed to be interactive and participatory, and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on four learning pillars: concept learning (lectures and presentations), role playing (group exercises), experience sharing (roundtable discussions) and exposure to real world problems and policy choices confronting delegates.

Target Audience

Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of public relations.

Course Objectives

Provided by SQ, this programme is available by distance learning, allowing you to study flexibly while balancing work and personal lifes.


Identify the types of events and conferences in order to execute a more effective plan

Organize, assess and motivate various committees involved in managing events and conferences

Promote their events and conferences by planning and setting a step by step promotional plan

Explain the various functions for managing events and conferences

Prepare and control the financial aspects of a conference

Plan and organize different kinds of exhibitions

Examine all activities in order to evaluate them and to follow up on the events

Target Competencies


Planning, organizing and leading

Analyzing and evaluating

Verbal communication skills

Building rapport

Delivering and receiving accurate feedback

Course Outline


Events and conferences planning

The financial aspects of the conference

Organization of the event or conference

Organizing exhibitions

Promotional activities for events and conferences

Follow up and evaluation of conference and events activities

The different functions for managing events and conferences

Program Methodology


In person 

Online