Disclaimer: Cardiff Institute operates as an independent institute and is not administered or affiliated with any universities in the United Kingdom

Win-Win Negotiation Skills

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Why Attend

Negotiation is part of our daily lives. Every day we negotiate with customers, suppliers, co-workers, business associates and family members. Negotiation is a method by which people settle differences. It is, to put it simply, the process of trying to get what you want from another person. Too often, business negotiations are limited to a battle over price. While price is of course important, this single-mindedness limits the total value that the parties could benefit from in a partnership. In this negotiation training course, you will gain insight into the habits of good negotiators as you build your own skills. Through a series of group exercises, you will be able to learn and practice proven negotiation tactics, refine your personal negotiating style, and improve your ability to negotiate successfully and effectively in any situation.

Course Methodology

In this course, participants are exposed to a mixture of interactive and cooperative learning techniques such as lectures and presentations, interactive exercises, games, group activities and role plays.

Target Audience

This course is designed for executives, managers, professionals, salespeople, entrepreneurs, customer service representatives, and anyone who wishes to enhance their negotiation skills and make negotiations a more enjoyable, rewarding and effective part of their job.

Course Objectives

Provided by SQ, this programme is available by distance learning, allowing you to study flexibly while balancing work and personal lifes.


Compare and contrast between the integrative and the distributive types of negotiations

Evaluate and assess the soft, hard and principled styles in negotiation

Identify and assess personality styles in negotiation

Distinguish between the four phases of negotiation

Examine and apply the different negotiating tactics

Discover the best approach to resolving conflict and building trust

Plan and conduct effective negotiations as part of a negotiating team

Target Competencies


Influencing others

Rapport building

Trust building

Building consensus and cooperation

Verbal and non-verbal communication

Conflict management

Course Outline


Introduction to basic negotiation skills

Negotiation planning, preparing, and power

Negotiation and personality styles

Negotiation strategies, tactics and trust building

Essentials of negotiation

Program Methodology


In person

Online